Creating real relationships between businesses
Booking.com asked us to help them improve the relationships with their partners: hotel, B&B and apartment owners all over the world.
Wanting to establish a real connection
Booking.com has different accommodation owners all over the world. Due to the high amount it’s difficult to keep a solid relationship with all. Booking.com wanted to change that. They wanted to improve the relationships with all partners and asked us how to establish that.
Authentic stories people want to hear
We developed a B2B content campaign around the annual Guest Review Awards. Programmed to educate and help the partners grow their business. By using previous winners to tell their story and what they think is important in the hotel business, we created a personal and authentic message throughout.
Feeling at home all over the world
We created a branded video series with 14 documentaries, shot in 10 countries, highlighting previous winners of the Guest Review Awards. We improved the existing Guest Review Awards programme, and increased both brand appreciation and the owners’ perception of their relationship with Booking.com. With zero euro spent on paid media.
Video's op locatie
Great guest experiences in Athens
and, in Rio de Janeiro
The Guest Review Awards
With a digital magazine we had Booking.com celebrate their hardworking partners.
Our creative achievements
Take a look at some of our best work below.