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KLM - Pick your seats
How content can boost upsell
Upgrade your seat and prepare for liftoff
KLM was looking for a way to bring their seating options to life using content on KLM.com.
Bring all of KLM’s seating options to life
Explaining clear but swiftly to potential passengers how they can benefit from upgrading their seats.
Show. Don’t tell.
Use visual content as an upselling tool. Because moving pictures say more than a thousa… well you get the point.
Seat upgrades shown in video
We created a collection of videos showing exactly the perks of each seating option. Painting the perfect picture for potential passengers. And boosting seat upgrades along the way.
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